JSE-listed automotive group Metair has finalised the formation of its new aftermarket parts and retail division, in line with the group’s strategy of diversification through the establishment of dedicated business divisions.

The new focused division will be led by a former ZF Group MD, Gerhard Braun, who will directly report to group CEO Paul O’Flaherty.

Metair says Braun will be responsible “for driving operational excellence, whilst ensuring that each brand retains its distinct value proposition and continues to serve its customer base effectively”.

The new division includes five separate verticals, namely AutoZone, MOVE, ATE, First Battery and QSV.

“This marks an important step in our ongoing strategic reset, which is designed to ensure a robust and sustainable, growth- oriented Metair,” says O’Flaherty.

“Our carefully considered divisionalisation focus will enhance strategic clarity, operational efficiency and financial transparency, enabling us to better serve the respective markets and customer segments.

“It will also maintain brand and channel independence, which are key elements of our agile operating model, as we advance the group’s overall strategic ambitions.”

The new division, and its verticals, will be supported by the recently implemented Metair Group Shared Services, which encompasses the finance, IT, human resources, payroll and company secretarial functions.

First Battery’s manufacturing operations will be established as its own operating unit within Metair’s second division – Automotive Component Manufacturing – which includes Hesto Harnesses, Automould, Lumotech, Unitrade, Supreme Spring and Smiths Manufacturing.

“I am pleased to welcome Gerhard to the Metair Group,” notes O’Flaherty.

“He brings 25 years of experience in the automotive sector, having held senior leadership roles both across Africa and internationally.

“His career includes MD roles at ZF Group, business unit leadership at Tenneco, and leading franchise operations for Motus.

“We look forward to his positive impact as we build the new division and shape the Metair of the future.”